Cariboo Chilcotin Coast Tourism Extends Its Deepest Sympathies For The Tk’emlups te Secwepemc Community
A few weeks ago, we all got the tragic news from the Tk’emlups te Secwepemc who announced the discovery of 215 children buried near the former Kamloops Residential School.
There are no words for this tragic loss that will change the discovery, however, we cannot understate or forget the devastating generational impact the Residential School system in our country has had and continues to have on the Indigenous peoples and culture.
We at Cariboo Chilcotin Coast Tourism, pledge to remain deeply committed to achieving meaningful and long lasting reconciliation.
Proposed NEW Canada Recovery Hiring Program
The Canada Recovery Hiring Program will be available retroactively to June 6, 2021.
The proposed Canada Recovery Hiring Program would help hard-hit businesses hire the workers they need to recover and grow as local economies reopen. The program would provide a subsidy of up to 50 percent of eligible salary or wages. It would be available to eligible employers who have experienced qualifying revenue declines so they can hire more workers, increase workers’ hours, or increase wages. This support would afford businesses with certainty that they can take on the extra costs needed to rehire and be ready to return to growth. Like with the Canada Emergency Wage Subsidy and Canada Emergency Rent Subsidy, businesses would be able to access the program through the Canada Revenue Agency (CRA). Support would be available retroactively to this Sunday, June 6, 2021, and businesses would be able to hire workers as their local economy reopens, or as they are ready.
Marketing Update
Season 8 of Alone on the HISTORY® Channel
The Cariboo Chilcotin Coast has a starring role in Season 8 of the HISTORY® Channel’s hit survival series Alone that hit the airwaves June 3 at 9:30PM ET/PT. Participants on the show brave the elements, wildlife, and isolation in an effort to be the last person standing and win a $500,000 cash prize. Surrounded by the incredible beauty of the Central Interior, participants were based on Tŝilhqox Biny (Chilko Lake) in the traditional territory of the Tŝilhqot’in (Chilcotin) Nation and Xeni Gwet’in Indigenous peoples.
In tandem with the show and its international audience, Cariboo Chilcotin Coast Tourism is running its highest-profile-ever campaign to encourage viewership of the show and awareness of the region as a tourism destination. The campaign includes social media, sponsored feature content, a dedicated webpage, and two contests.
View campaigns details and how to watch Season 8 of Alone on the HISTORY® Channel by visiting landwithoutlimits.com/alone.
Accessibility Corner
Access & Inclusion News/Information
May 30 – June 5, 2021, marked the fifth annual National AccessAbility Awareness Week. The theme this year: Leaving No One Behind.
The weeklong event celebrates:
- “the valuable contributions of Canadians with disabilities,
- the accomplishments of individuals, communities, and workplaces to remove barriers to accessibility and inclusion, and
- the ongoing work we all have to do to counter discrimination against persons with disabilities and promote a culture of inclusion.”
Learn more here.
Coinciding with National AccessAbility Awareness Week, British Columbia’s fourth annual AccessAbility Awareness Week kicked off with an announcement on May 29, 2021, from the Ministry of Social Development and Poverty Reduction. “In celebration of British Columbia’s fourth annual AccessAbility week, people with disabilities will be supported through $500,000 in new community grants aimed at improving access and inclusion. Disability Alliance BC (DABC) will distribute the grants to support local accessibility projects throughout the province.”
Learn more here.
Questions or comments? Please contact Alison Duddy Tourism Accessibility Program Manager via email at inclusive@landwithoutlimits.com.
Talent MATCH
Talent MATCH aims to build awareness among employers from museums, arts, tourism, culture, and hospitality organizations about hiring student talent while providing resources, connections to post-secondary institutions, and one-on-one support.
Talent MATCH is a free service that the partnering organizations would like to extend to your members. While the one-on-one consulting will only be available till September 30, resources such as information on wage subsidies, the benefits of hiring students, and recruitment tips will continue to be available on Talent MATCH’s webpage into the future.
Please visit Talent MATCH’s page on the ACE-WIL website at acewilbc.ca/talent-match to learn more.
Online Training
BSAFE ~ BC Safety Assured for Everyone
BSAFE™, an online COVID-19 health and safety training program developed specifically for the BC tourism and hospitality industry, has officially launched!
BSAFE was created by go2HR with support from the Ministry of Tourism, Arts, Culture, and Sport and is a direct result of the Tourism Task Force’s recommendation to government that was delivered in their report in December 2020. Due to the government’s extended involvement and the considerable need in the tourism and hospitality industry for COVID-19 safety training, BSAFE will be fully accessible for all BC tourism and hospitality employers and staff to remove financial barriers to this training.
BSAFE is 90-minutes in length and will cover a range of topics, from COVID-19 conflict resolution situations to actionable workplace heath and safety activities and tasks to identifying employer and employee responsibilities, and more.
You can join the over 200 organizations who are already registered and working on becoming BSAFE Trained businesses. Upon full completion of the course, participants will receive a certificate of achievement. Employers who have 75% of their workforce successfully complete the training course, will be recognized with a “BSAFE Trained” certificate. They can use this certificate in different ways to demonstrate their commitment to providing a safe environment for guests and workers, thereby increasing consumer confidence.
Cariboo Chilcotin Coast Tourism is proud to be a part of this industry wide effort to keep everyone safe.
The BSAFE registration portal is now open to employers and employees who are interested in completing the course. Please visit BSAFE online to register and learn more today!
eLearningU
Pinterest Marketing for Travel and Tourism Deep Dive
In this session, Jordi Pera will do a deep dive on using Pinterest for Tourism marketing. Pinterest has an interesting potential for many marketing activities for destination marketing. In this session, he will cover:
- Why Pinterest is a great channel for tourism marketing.
- Developing your Pinterest Marketing Strategy
- Pinterest features and opportunities that make it interesting for destination marketers
- Tips and best practices for Pinterest marketing for destination marketers
- Measuring your impact from Pinterest marketing
Date: Thursday, June 10 @ 11:00 am PST
Click here to register.
More information here.
YouTube Marketing for Travel and Tourism Deep Dive
A pictures is worth 1,000 words … a video is worth exponentially more. In this session Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to maximize your YouTube channel — from the setup, the trailer video, YouTube SEO, Playlists and much more
Date: Thursday, June 17 @ 11:00 am PST
Click here register.
More information here.