Forest Service Roads Value to Tourism Project

Forest Service Roads Value to Tourism Project

The Cariboo Chilcotin Coast Tourism Association (CCCTA) is continuing online with the Engagement Phase of their joint pilot project, in partnership with the Ministry of Forests, Lands, Natural Resource Operations and Rural Development (FLNRORD). Presently decisions rely on a provincial policy related to value for our region’s Forest Service Roads, which include maintenance. This project is looking to create a model that can demonstrate the economic value for TOURISM on a given Forest Service Road. Resulting in a Tourism Value Model to be used as a decision-making tool to complement the current provincial policy putting tourism at the table on par with other sectors in our region!

Project Overview

Cariboo Chilcotin Coast Tourism Association (CCCTA) has secured funding to undertake a pilot project to develop a model to represent the outdoor recreation value of Forest Service Roads for residents and tourists – for the tourism sector in our region. Value in this model will be determined by a number of factors associated with usage and economic impact. This model will be utilized by the BC Ministry of Forests, Lands, Natural Resource Operations and Rural Development (FLNRORD) alongside their current policies associated with making decisions related to the management and maintenance of Forest Service Roads in the Cariboo Chilcotin Coast Tourism Region. CCCTA, as part of this process, is looking forward to gaining input from partner organizations, tourism businesses, elected individuals & local governments within the CCCT Region and working with other contributing organizations at the provincial level such as Destination BC. Read more in our media release here.

Now is the time to provide your input for TOURISM & RESIDENT RECREATION to be part of this value equation!

Stakeholder Engagement November – December, 2020

For this Tourism Value Model to succeed, it is critical that the whole tourism industry in the Cariboo Forest Region provide input!

Covid-19 Health Considerations
Due to the present (October 30, 2020) Province of British Columbia’s guidance, the Cariboo Chilcotin Coast Tourism Association (CCCTA) has chosen to move the engagement process of this project to digital/non-contact means. CCCTA strives to ensure a healthy and barrier free environment across their region to keep this project moving forward in a respectful way as we all adapt to the ever evolving Covid-19 environment we are presently in.

Session Information
The CCCTA project team will be holding the following engagement sessions via Zoom fully online (please ensure that you have a good internet/wi-fi connection to attend these sessions – we will be sharing a PowerPoint deck with attendees live. Zoom details will be provided prior to session from CCCTA team):

For this Tourism Value Model to succeed, it is critical that the whole tourism industry in the Cariboo Forest Region provide input!

Zoom Sessions
Nov. 12 (Thu) open/targeting Quesnel: 8:30 am to 11:30 am
Nov. 17 (Tue) open/targeting Lillooet: 1:30 pm to 4:30 pm
Nov. 18 (Wed) open/targeting Williams Lake: 1:30 pm to 4:30 pm
Nov. 19 (Thu) open/targeting Bella Coola: 8:30am to 11:30am
Nov. 24 (Tue) open/targeting 100Mile House: 1:30 pm to 4:30 pm

Note: please ensure to RSVP your attendance at the engagement session(s) of your choice to jolene@landwithoutlimits.com. Session will only proceed with confirmed attendees.

The CCCTA project team will be holding the following engagement session via Conference Call (dial in details and the PowerPoint deck will be shared with attendees who RSVP’d in advance of session from CCCTA team. Intended for stakeholders who do not have dependable internet/wi-fi):

Conference Call Session
Nov. 18 (Wed) open session: 8:30 am to 11:30 am

Note: please ensure to RSVP your attendance at this conference call to jolene@landwithoutlimits.com. Session will only proceed with confirmed attendees.

The CCCTA project team will be holding the following engagement session in person (a venue will be selected that respects the requirement to socially distant as per the Province of British Columbia’s Covid-19 guidelines at that time by CCCTA team – PowerPoint will be shown onsite):

In Person Session
Dec. 2 (Wed) open session Williams Lake: 8:30 am to 11:30 am

Note: please ensure to RSVP your attendance at this in person engagement session to jolene@landwithoutlimits.com. Session will only proceed with confirmed attendees.

Encourage your tourism industry colleagues to attend! Please RSVP soonest (by Thursday of week prior of the session you wish to attend as above) to ensure that the session will take place to jolene@landwithoutlimits.com.

Kindly note: details for Zoom Online (link, etc.), Conference Call (dial in & PowerPoint deck), In Person (venue location) sessions will be provided in advance to those who RSVP to CCCTA by email.

The Cariboo Chilcotin Coast Tourism team is looking forward to seeing you at our engagement sessions!

March 9, 2020 @ 2pm Online

Forest Service Road Pilot Project Webinar Session Mon, Mar 9, 2020 2:00 PM – 4:00 PM (PDT) Please join our meeting from your computer, tablet or smartphone. https://global.gotomeeting.com/join/688097773 You can also dial in using your phone. Canada: +1 (647) 497-9391 Access Code: 688-097-773

Project Survey Remains open until March 13, 2020

For those of you who did not have a chance to complete the survey – here is a link directly to the survey: https://survey.constantcontact.com/survey/a07egvv1k76k5xbik8r/start – It will be active until March 13, 2020 and can also be shared with others. Project updates, including a recorded copy of this Webinar, will continue to be posted on the Landwithoutlimits website throughout this project. The Cariboo Chilcotin Coast Tourism Association team is looking forward to seeing hearing from you for this Webinar on March 9th! For additional information please contact Jolene at jolene@landwithoutlimits.com.

Our Survey

C4 Strategies and Larose Research & Strategy have been commissioned by the Cariboo Chilcotin Coast Tourism Association (CCCTA) to administer a survey of local businesses and related organizations that rely on Forest Service Roads (FSRs) in the Cariboo Forest Region. The purpose of the survey is to assist with developing a methodology for identifying the relative importance of FSRs for tourism and recreation in the Cariboo Forest Region. This survey is now closed and we will begin community consultation meetings for those who are/were not able to provide their input electronically. The Cariboo Chilcotin Coast Tourism Association (CCCTA) has identified an opportunity to strengthen its collaborative relationship with the Ministry of Forest, Lands, Natural Resource Operations and Rural Development (FLNRORD). Working with their consultants on this pilot project, the tourism association will undertake a significant amount of engagement across the region to offer tourism’s perspective around the recreation value of Forest Service Roads (FSRs). The goal is to inform FLNRORD’s policy and decisions with respect to planning, investment, and maintenance of FSRs in FLNRORD’s Cariboo Forest Region. The survey took approximately 15 minutes to complete. We realized your time is valuable so for fully completed survey responses we were offering a chance to win one of three Gift Certificates for Mountain Equipment Co-op (M.E.C.), valued at $100 each. Please ensure that the respondent for your business is able to speak to key aspects of the business operations, such as employment levels, tenure/permit types, etc. Also be assured that all your responses will be kept completely anonymous and confidential. Results will only be used by the project team to develop a road valuation model. The CCCTA and FLNRORD will NOT be able to view individual responses. Any reporting will be done in aggregate, such that respondent identities will remain anonymous. The data collection, storage, access, and destruction are compliant with B.C.’s Freedom of Information and Protection of Privacy Act (FIPPA). Kindly take a few minutes to complete the survey (open until March 13th) and feel free to share the link with others: https://survey.constantcontact.com/survey/a07egvv1k76k5xbik8r/start