FROM THE CEO DESK
NEW COMMUNICATION TOOL
NEW MARKETING COMMITTEE
TOURISM INDUSTRY CONFERENCE DATES
AND MORE…
We’ve got some new tools at our disposal that will make it easier to engage with you and get your feedback and direction. We’re looking forward to hearing what you have to say!
Plus our Remarkable Experiences program is seeing some great interest from other stakeholders in our region. Find out how you might be able to capitalize on this terrific program! Read one fellow tourism lovers!
New Communication Tool To Help Us Speak To You
We would like to invite you to join the CCCTA on PlaceSpeak, a platform where we can increase the communication in our region between the CCCTA and all the tourism operators. PlaceSpeak will be used to inform you in crisis, ensure you are up to date with new projects and marketing/recovery campaigns that are available to you, and hear your input and concerns.
How does it work?
- Sign up and create a profile. Ensure that your location is correct.
- Connect with us! Connect to our page and join the conversation.
- Explore the Cariboo Chilcotin Coast Tourism page. Here is how!
Discussion
Here is where you can engage in a conversation we have on the table by commenting, liking, or disliking.
Follow all the topics or just certain ones you are interested in by checking the box at the topic of the game or individual topic.
Resources
Information is displayed here in separate folders dependent on location and/or topic. Find information that is relevant to you by looking through individual folders.
Find information on new training opportunities, google my business, and emergency/ crisis information.
Events
Check out this tab to see what’s happening in the region!
Noticeboard
We want to hear from you! Public notices/events you would like us or other tourism operators to know about.
If you have any questions about how PlaceSpeak will benefit you, or how to use PlaceSpeak please do not hesitate to contact Natasha Johnson at marketing@landwithoutlimits.com.
Inaugural Tourism Marketing Committee
The Tourism Marketing Committee held their first meeting in July to begin work on the future of marketing programs and initiatives in the Cariboo Chilcotin Coast! If you have thoughts or comments please send a note to the office or reach out to your local representative.
Area A – Heather Reimer of Tyax Lodge & Heliskiing
Area B – Manuela Betschart of Loon Bay Resort
Area C – Dustin Patara of Days Inn 100 Mile House
Area D – Andrew Cuthbertson of 108 Golf Resort
Area E – Peggy Zorn of Ecotours-BC
Area F – Sean Braid of Sandman Inn Williams Lake
Area H – Donn Irwin of Retreat Wilderness Inn
Area I – Jayme Kennedy of Bella Coola Mountain Lodge
ACTION REQUIRED!
Their first question to you is regarding the value and format of the regional Travel Guide. The Cariboo Chilcotin Coast has been promoting the region through our Travel Guide for many years. The Travel Guide is a magazine like guide full of information and advertisements but it can be costly to create and print.
- Do you feel that our region should continue to create yearly travel guides?
- If so, would you like to see a new, more modern layout?
- Do you feel it is distributed most effectively?
- Where are some places you think it should be distributed?
- If you do not feel we should continue to publish a travel guide, what should we replace the guide with, if anything?
We want to hear what you think. Send your comments to your local representative, via the Placespeak discussion board or by email marketing@landwithoutlimits.com.
Haven’t seen the travel guide? Click below to read through our newest Travel Guide!
Emergency Resources for BC’s Tourism Industry
During times of stress and uncertainty, it’s important to share official information (see a list of official resources), and to be proactive in correspondence with your guests. While some areas of the province are impacted by wildfires, many parts of the province are unaffected and want to avoid unnecessary cancellations from misinformation. If you are unaffected, help your travellers and join other tourism partners by sharing real-time visual testimonials of clear skies and conditions, letting customers know you are open for business. Use the hashtag #RealTime____ (followed by your location), and #ccclives, #goldrushtrail or #exploreBC. Tag your local destination management organization and share their messages, too. Destination BC can then assist by amplifying these images and videos through our channels. Social media can be a powerful tool to combat misinformation or sensationalized headlines.
Remarkable Experiences Program
Don’t miss out on registration for this fall’s Remarkable Experiences Program, hosted by Destination BC and Cariboo Chilcotin Coast Tourism Association. The program provides tourism businesses with key consumer insights, product innovation advice, best practices, and tools for digital and social media marketing, among other crucial information. Participants benefit from four days of in-class learning coupled with 1.5 hours of private coaching, as well as a digital assessment of business websites and social channels. The program costs $450, and seating is limited. For those impacted by the 2017 wildfires funding to register and attend this training may be available. Register now.
New Federal Minister of Tourism
The Honourable Mélanie Joly is the newly-appointed Minister of Tourism, Official Languages & La Francophonie. She replaces the outgoing Minister of Small Business and Tourism, the Honorable Bardish Chagger, who remains Government House Leader. Read more
Tourism Summit Dates Reminder
This annual event has grown every year the past few years, and we regularly are asked when the next one is. We’re happy to announce that we have the dates solidified. Details on participating host hotels, tours and more will be released as they become finalized. We look forward to seeing you, sharing our knowledge and developing best practices for our industry and stakeholders.
The 2018 Cariboo Chilcotin Coast Tourism Association Summit and AGM will be held in Williams Lake November 2-4 – Please donate to our auction and/or be one of our limited sponsors for the event. Fill out a sponsorship sign up form, donation form or call our office to get started!
