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Sustainable Tourism Advisory Committee

Chilko Lake | David Jacobson

Cariboo Chilcotin Coast Tourism marked Earth Day 2022 (April 22, 2022) by taking a further step in enhancing sustainability in the local tourism sector with the launch of an industry-led committee focused on sustainability.

The committee builds on the announcement that the region had become North America’s second Biosphere Certified Destination.

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Sustainable Tourism Advisory Committee Members

Jonny Bierman Eco Escape Travel

Jonny is the founder of values-based destination marketing firm Eco Escape Travel and a sustainable travel journalist, content creator, and photographer. Jonny uses his purpose-driven travel journalism to explain the importance of sustainability, Indigenous tourism, regenerative travel, and tourism’s important connection to stewardship and conservation. He is published in AFAR Media, Conde Nast Traveler, Lonely Planet, Fodor’s Travel, Matador Network, Readers Digest, and GoPro. 


Josie Dix of Bella Coola Heli Sports and Tweedsmuir Park Lodge 

Josie had been focused on leading the conversation on sustainability throughout her career, from her time at Whistler Blackcomb to her current role at Bella Coola Heli Sports. Josie is studying part time for her advanced diploma in Sustainable Business Leadership at BCIT. She is excited to be a part of this industry steering committee, as well as working to make Bella Coola Heli Sports a model for sustainable and responsible travel.


Julie Gilmore of the South Cariboo Visitor Centre 

Julie worked on a wide range of sustainable tourism projects on behalf of the 100 Mile Development Corporation. The Catalyst Project, The Gold Rush Trail, and local Mountain Bike Trails have all shown the importance of incorporating sustainability into efforts to grow tourism and local visitor attractions.



Amber Gregg of the Cariboo Chilcotin Conservation Society 

Amber knows that value of sustainability and she helps share that through the many programs offered by CCCS. Since 1996 the organization has been offering sustainable life education that includes field trips for local students, a conservation park guide, and community outreach.



Bridget Orsetti 

Bridget brings 25 years as a former tourism business owner and adventure guide along with a Master’s degree with a specialization in sustainability. She’s working to implement sustainable development goals at Spirit Bear Lodge as part of her career-long passion for protecting the environment by sharing its importance with people who care.


John Walker, RFP, of the Williams Lake First Nation 

As the Stewardship Forester for the Williams Lake First Nation, John sees that value of ecosystem-based management. The approach will benefit the Nation the surrounding community and enhance tourism for the region. A number of projects John has under way compliment the 17 Sustainable Development Goals of the United Nations.



Tim Milne of Ridelounge Productions 

Tim brings together tourism, television, and sports experience. In two decades of television production, Milne hosted and produced 15 years of World Cup Snowboard and Mountain Bike, various backcountry snowboard productions, and Big Coast Television Series. For the past 15 years he worked in the Great Bear Rainforest and has been CCCTA’s director of the Great Bear Project for seven years.

Melissa Normandin – Central Cariboo Arts + Culture Society (CCACS)

Camille Sangarapillai – Invasive Species Council of British Columbia

Rehan Siddiqui – Cariboo Chilcotin Coast Tourism and Chair of the committee 

Marshall Fremlin – Vice Chair, Board Liaison 

Read more on Sustainability and Biosphere here.

Press release here.