Cycling Enthusiast Sector Analysis
Biking in Gold Bridge | Jonny BiermanCycling Enthusiast Sector Analysis
OBJECTIVES
- To create a profile of “Cycling (Mountain/Road) Enthusiasts” in British Columbia using Demographic and Psychographic Variables.
- Create a tool for Businesses, Communities and Government Organizations to understand the Cycling target groups and apply insights to marketing strategy and recovery plans.
INTRODUCTION
- This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
- Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.
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