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Culinary Enthusiast Sector Report

Culinary Experience | Jonny Bierman

Culinary (Food/Wine) Enthusiast Sector Analysis

OBJECTIVES

  • To create a profile of “Culinary (Food/Wine) Enthusiasts” in British Columbia using Demographic and Psychographic Variables.
  • Create a tool for Businesses, Communities and Government Organizations to understand the Culinary (Food/Wine) target groups and apply insights to marketing strategy and recovery plans.

INTRODUCTION

  • This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
  • Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.

View report here.