Land Without Limits - Media
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Hiking/Backpacking Enthusiast Sector Analysis

Bella Coola | Jesaja Class

Hiking/Backpacking Enthusiast Sector Analysis

OBJECTIVES

  • To create a profile of “Hiking/Backpacking Enthusiasts” in British Columbia using Demographic and Psychographic Variables.
  • Create a tool for Businesses, Communities and Government Organizations to understand the Hiking/Backpacking target groups and apply insights to marketing strategy and recovery plans.

INTRODUCTION

  • This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
  • Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.

View report here.