Land Without Limits - Media

This is a test of the emergency broadcast system. If this were a real emergency...

Hiking/Backpacking Enthusiast Sector Analysis

Bella Coola | Jesaja Class

Hiking/Backpacking Enthusiast Sector Analysis


  • To create a profile of “Hiking/Backpacking Enthusiasts” in British Columbia using Demographic and Psychographic Variables.
  • Create a tool for Businesses, Communities and Government Organizations to understand the Hiking/Backpacking target groups and apply insights to marketing strategy and recovery plans.


  • This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
  • Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.

View report here.